Tough Challenges Test Creativity
Rolling Razor commissioned Nectar to develop a unique multi-directional shaver head and new grip handle to produce the closest, fastest shave possible, accessing hard to reach areas like head, body, and face, allowing the user to be in total control to avoid skin pulls and cuts familiar to users of traditional stick razors.
Nectar’s Success: Experience-/Process-based Solutions
- Nectar supplied prototypes, competitive analysis, field research, refined mechanical layouts, human factor studies, and configuration.
- In addition, Nectar handled all product engineering including testing and building fully working prototypes, production-ready CAD drawings, mechanical layouts, analysis, and cost estimates.
- Nectar also provided base design and packaging, competitive analysis, in-store field research, graphic design, and human factors studies.
Positive Results Exceed Expectations
Nectar helped revolutionize the art of shaving with 21st century design innovation, including a unique rolling grip handle, dual shaving heads, and curved triple convex blade cartridges that help eliminate irritation, nicks, cuts, and razor bumps.

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