Illuminating a Cyclist’s Way with LED Lights
Nova, a manufacturer of sports lighting equipment, turned to Nectar to develop a bike light that would revolutionize the bicycle lighting market. The firm was tasked with transforming the bike light concept from the funky headlights of yesteryear to a modern, streamlined lighting system—taking advantage of ultra-bright, low-power light-emitting diode (LED) lighting technology—for today’s generation of biking enthusiasts.
Autonomous Operation in All Types of Weather
In addition to making the Nova Bike Light completely self-contained and autonomous for easy mounting on the handlebars—with no dangling wires or cables—Nectar had to create a design that was sufficiently aerodynamic to cut the wind, portable enough for easy attachment and detachment, and water-resistant for use in all types of weather conditions. Making the Nova Bike Light appealing to a broad spectrum of cyclists and rechargeable presented additional challenges.
Delivering an Elegant, Stylistic Design
Nectar conducted detailed research to achieve the functional versatility and stylistic elegance that a revolutionary product demands. Nectar designers studied a variety of frames, taking visual cues from the world of luxury automobiles, to identify the look and feel that would appeal to a wide group of cycling enthusiasts. The firm performed system configuration, exterior styling, prototyping, mounting, and branding to create a rechargeable LED bike light with movable head and extended field of illumination.
Popular with Serious Cycling Enthusiasts
The Nova Bike Light developed by Nectar has become widely accepted and extremely popular with serious cycling enthusiasts. Employing three powerful LED lights, which can be used separately or in unison, the Nova Bike Light utilizes a lithium ion battery that is fully rechargeable utilizing either computer, power cord, or automotive USB ports. With a dramatic improvement in performance over conventional bike lights, the Nova Bike Light fully illuminates the way on back roads, trails, and busy thoroughfares, ensuring a safe, enjoyable nighttime ride under all weather conditions.