Tough Challenges Test Creativity
Nova tasked Nectar to develop a unique bike light: streamlined, water-resistant, three powerful LEDs, easily attached/detached, USB chargeable, with movable head.
Nectar’s Success: Experience-/Process-based Solutions
- Nectar developed the system configuration, exterior styling, prototyping, mount, and branding.
- Many visual cues were taken from the world of luxury automobiles communicating speed and elegance.
- Versatility, a main component of design research: varieties of frames were studied to make it available/appealing to a wide group of cyclists.
Positive Results Exceed Expectations
The product has been widely accepted by experienced cyclists as the alternative to conventional bike lights. Whether biking back roads, trails, or downtown — nighttime or in rain — the Nova Bike Light illuminates the cyclist’s path for an enjoyable and safe ride.
